Topik Kursus

Berikut merupakan topik kursus yang dipelejari sepanjang semester:-


Week
Date
Topic
Remarks


PART 1 – WHY BECOME AN ENTREPRENEUR?
1
9 Oct
Course Introduction
Why become an Entrepreneur?
The Entrepreneurial Journey
Planning a Business Venture
Harvard Case Study Briefing

Ice Breaking

Class Activity1:
Flying a Jet Plane
Comp. Formation(5) & Reg. Business Card
2

1.0 Entrepreneur & Entrepreneurship
The Entrepreneur / The Founder, Entrepreneurial Process, Myth & Perceptions, Identity
Minicase Review: KLYMIT

Project Briefing:  i-Usahawan
i.  Richest Entrepreneur
ii. Pick a Module ! - Blogspot

Class Activity2:
Brain Profiling
3

2.0 Creativity and Innovation
Invention, Creativity, Innovation
Interview Briefing:
Profile of Usahawan Jaya

Class Activity3:
Product Ideas in Diff Context
4

HARVARD BUSINESS SCHOOL - Case Study 1

UTM MicroCredit – HEP?
HBS Case Title: AirAsia – Flying Low Cost with High Hopes

Briefing:  UTM Micro Credit


PART 2 – HOW TO DEVELOP A GREAT BUSINESS  IDEAS?
5
23 Oct
3.0 Idea Generation and Evaluation
Problems, Opportunities, Solutions
Techniques for Generating Ideas
Blue Ocean Strategy
Mcase Review:Kathryn Kerrigan

Class Activity4: Eureka

BIC: Brainstorming
6

4.0 Feasibility Analysis
Product/ Service, Industry/ Target Market, Organizational, Financial Feasibility Analysis
Minicase Review: Think Gum

BIC: Analysis
7

Deepavali
MIDTERM  CHALLENGE
Historical Melaka Challenge
Pulau Sibu Challenge
Tg Piai Challenge
8
20 Nov
5.0 Entrepreneurial Business Model
Business Model, Revenue Model, Value Proposition
Minicase Review: Amie Street

Analysis & Dev. of BM
i-Usahawan
9


Mid-Term Break

10

HARVARD BUSINESS SCHOOL Case Study 2
HBS Case Title: Netflix

MidTerm Challenge Presentation


PART 3 – TRANSFORMING YOUR  IDEA TO REALITY?
11

6.0 Entrepreneurial Strategy
Industry and Competitors Analysis – Porter Competitive Forces and Strategy; Blue Ocean

Minicase Review: BusinessAtoZ

Competitor Analysis of
 i-Usahawan
12
27 Nov
7.0 Business Plan
Reasons for BP, Who Reads the BP, Guideline, Outline of the BP, Presenting the BP
Minicase Review: Group Table

Assignment1: BPlan Dev of
 i-Usahawan

Project Presentation:
i-Usahawan module
13

8.0 Entrepreneurial Finance
Funding Opportunities, Grants, Competition
Bootstrapping, Elevator Pitch
Minicase Review: BLMA Models

Class Activity5:  
Stock Exchange
14
4 Dec
9.0 Entrepreneurial Marketing
4Ps, Social Networks and Entrepreneurs
Minicase Review: Miss Misa

Profile of Usahawan Jaya
Presentation
15

10.0 Business Ethics

Class Activity6:  
X-Y Consortium

BIC: Submission/Presentation
Assignment1: BPlan Submission
16

Technopreneurship Awareness Programme (TAP)
·          Talk by Invited Speaker - IP
·          Funding Opportunities
·          Elevator Pitch Competition
·          Business Idea Competition
·          Product Exhibition
·          Booth
·          Technopreneurship Clinics
AJK:
Marketing
Funding/ Sponsor
Logistics
Protocol

Project / Interview Presentation (alt)

REVISION - Debriefing


Langgan: Catatan (Atom)